Pointerway are experts in business strategy for creative types.

Our staff have a special blend of business acumen and artistic experience, so we appreciate the creative processes of our clients. Performers, product teams, and organizations partner with us as one-stop-shop consultants so they can focus on creating!

We’re proud to be a Queer Immigrant Business Enterprise and member of the LGBT Chamber of Commerce of Illinois.

James Laidler Principal Consultant and President Pointerway LLC

Pointerway is the brainchild of James Laidler, a British Academy Award-winning journalist and communications consultant.

He realized that all too often people can’t achieve their creative potential as they don’t have the time or experience to focus on business strategy.

James Laidler
Principal Consultant and President, Pointerway LLC

Originally from London, James fell in love with Chicago and moved there in June 2016, being given a Green Card as an ‘Alien of Extraordinary Ability’ for being in the top 1% of his field globally. He spent more than a decade at BBC News, most recently as an Executive Producer of BBC Breakfast - the UK's highest-rated morning show - winning a BAFTA Award in 2015. He has trained and coached journalists across the world, including at Reuters and The New York Times. He was also a member of the BBC's diversity board for five years, championing fair LGBTQ representation in the Corporation's output and employment practices.

During his tenure at the BBC, he managed several major operations and technology projects, including the biggest relocation of any broadcaster in history. Upon moving to the USA, he was headhunted to become a change management consultant, designing training plans and operational improvement approaches for several billion-dollar companies. He now blends that experience with his journalistic background to provide a holistic consulting service to American and European clients.

James is a graduate of the University of Southampton (Physics, Bachelor of Science with Honors) and Bournemouth University (Multimedia Journalism, Masters), where he graduated top of his class and was awarded one of 12 BBC News scholarships.

In his free time, he performs as That British Drag Queen, volunteers as a city tour guide with Chicago Greeter, and coaches children in Chicago Public Schools on literacy - with the help of dogs - through the non-profit SitStayRead. He lives with his husband in Chicago’s northernmost neighborhood, Rogers Park.